Senior Manager Audience Planning
LEGO Group
Job Info
Job Description
Are you interested in step changing the way we are addressing audiences and joining a value driven company in an exciting global role?
Join us for an exciting career as Sr. Manager, Audience Planning as part of the LEGO® Audience Management & Planning team within M&C Marketing!
Core Responsibilities
- Support development of a globally scalable and commercially viable audience /consumer segment strategy.
- Collaborate with senior leadership in global portfolio & marketing development (PMD) team to ensure global marketing toolboxes align with the audience strategy and commercial ambitions.
- Provide consumer and shopper insights-based input during Product development cycle on Y+2 portfolio and GTM plans to secure strong link with market needs and capabilities.
- Propose gap fill plans per consumer segment based on assessment of Y+2 consumer segment growth linked to proposed Y+2 portfolio and GTM.
- Monitor Strategy Execution from an Audience Perspective (Track consumer segment performance on set KPIs by markets and channels, track investments, identify seasonality, effectiveness of marketing levers).
- Lead the synthesis of comprehensive insights derived from markets, shoppers, and audience performance, collaborating closely with the Product Marketing teams to incorporate these insights into the go-to-market development process.
- Lead projects to pilot and optimize Audience priorities from concept to implementation across M&C Marketing functions.
- Present to global Markets & Channel Leadership Team overview and recommendations linked to Y+2 Audience Strategy.
Audience Management & Planning is a department at the heart of ensuring a great, consistent brand experience for adults and children alike!
The Senior Manager, Audience Planning is instrumental in deepening the LEGO® brand's presence and relationship with children worldwide. Your expertise in crafting marketing strategies to achieve audience, brand and commercial objectives plays a critical role in expanding our reach and ensuring the continued growth of our iconic franchises in both established and emerging markets.
Do you have what it takes?
The ideal candidate holds a Bachelor's degree in Marketing, International Business, Communications, or related field. In addition, has proven professional experience with product marketing and/or developing international marketing campaigns, with a major premium (preferably global) brand, working with marketing personas, qualitative and quantitative audience data.
Experience working with FMCG or children's brands, with a focus on educational or entertainment products and an advanced degree or professional certifications in marketing or related fields, are an advantage.
Moreover, the successful candidate will demonstrate:
- Outstanding analytical skills with a strong focus on data-driven insights and solutions.
- Ability to lead conversations around priorities, impact and resources with senior stakeholders.
- Strong influencing skills to drive alignment without formal authority.
- Holistic thinking approach to establish and drive end-to-end strategies and initiatives encompassing multiple functions.
- Capacity to identify opportunities and initiatives to develop and sustain audience growth.
- Strategic thinking skills, to operate within the scope of scaled global solutions while addressing local market needs.
- Professional level in English, both written and oral. Additional language skills are highly advantageous for global market communication.
What's in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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