Marketing Manager III
The Judge Group Inc.
Job Info
Location: Reston, VA
Salary: $60.00 USD Hourly - $75.00 USD Hourly
Description: Our client is currently seeking a Marketing Manager III
verall Responsibilities: (Share 2-3 sentences about the POSITION) Drive demand for for Government within the Fed and SLED landscape. Build content and maintain funnel hygiene to ensure leads are followed up with, and the latest assets are developed or adapted. Top 3 Daily Responsibilities: (3+ bullets of the main responsibilities on the assignment) 1.Content Development: •Create marketing content to ensure that positioning of the Google Workspace portfolio is aligned with the public sector GTM strategy, iterate the content and design along with cross-functional teams based on content standards, styles, and format, and collaborate with the production team to publish the final marketing content, with minimal assistance. •Work to capture custom stories focused on security and Gemini. 2.Demand Generation Campaigns, including owned and paid media •Develop the framework development and rollout of strategies for Google Workspace marketing content across public sector channels, with some guidance. •Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). 3.Campaign Operations: •Evaluate and analyze campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets. •Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, to support quarterly business and marketing reviews (Templates will be provided) Skill/Experience/Education Mandatory Education: Degree and field (marketing and/or communications) Total years' experience in what industry, discipline or responsibility 7-10 years Skills or processes candidates must have to be considered for the role Highly skilled in campaign and project management, using marketing systems like CMS, (Marketo, Salesforce), communications, writing a marketing brief (both create and media), executing virtual and in person events, data analysis from campaigns and synthesis Proficient in Campaign Management, Government agency buyer behaviour, public sector industry knowledge (state and local/Federal/Defense)
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
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