Marketing Manager - Directories, Rankings, and Awards
A&O Shearman

Job Info

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A&O Shearman is a new global industry-leading law firm, with nearly 50 offices in 29 countries worldwide. Our fluency in English law, US law, and the laws of the world's most dynamic markets, enables us to provide unmatched insight and seamless delivery to clients. We work on challenging and important deals and disputes that have the potential to shape the future.

We offer exceptional opportunities for our people; opportunities to work for the world's leading businesses; to transform the status quo, and to deliver your best work, helping you and your career to thrive, while delivering unparalleled outcomes for our clients.

Whether you're helping clients solve complex challenges, transforming the ways we manage our business, or ensuring the smooth-running of our operations, this is an environment where you can belong and excel. We provide first-rate training and development, we are committed to diversity, equity and inclusion and we provide support and ways of working that help you optimize your wellbeing.

What truly defines a career with us? We recruit the best and ask for the best of you. And together, we will redefine success.

DEPARTMENT PURPOSE AND STRUCTURE
The U.S. Marketing & Business Development team (U.S. MKT Team) is a sophisticated group of experienced professionals charged with guiding the Firm's fee earners to grow U.S. and global revenues, expand existing client relationships and strategically tackle new client pursuits.

This is a team that is all-in. As business professionals at one of the largest law firms in the world, the U.S. MKT Team thrives on market challenges and outside-the-box thinking. It is a team where fresh ideas are not only entertained, they're encouraged.

ROLE PURPOSE
The Marketing Manager-Directories, Rankings & Awards will work under the guidance of the Director of Marketing Strategy & Operations to manage the Firm's participation of the key legal directories and other rankings and award nominations.

A&O Shearman values directories and awards as a significant benchmarking tool. This role focuses on developing and executing on a strategy to increase rankings and recognition for the Firm and its lawyers, while aiming to increase efficiency and increase consistency of best practices. The successful candidate will serve as a central point of contact and work closely with U.S. Business Development colleagues, lawyers, Firm Management, and Communications team. The successful candidate will have experience in developing and producing submissions, be able to work to multiple, conflicting deadlines and be able to communicate and engage pro-actively and strategically with a wide and varied range of stakeholders across the firm.

KEY RELATIONSHIPS

• U.S. Sector Heads
  
• U.S. Practice Leaders
  
• U.S. Directors of Business Development and their teams
  
• Global Business Development team members
  

JOB DESCRIPTION

ROLE AND RESPONSIBILITIES

• Responsible for driving the directories submission process from end-to-end.
  
• Serve as the central point of contact and leading expert on directories, rankings and awards within the firm; serve as a trusted advisor to business development colleagues and senior stakeholders.
  
• Develop a strategy and calendar to ensure the firm is well represented in directories and awards in priority areas. Maintain firm profiles for all relevant directories and consistent across all channels.
  
• Develop and maintain relationships with editors and researchers at the legal directories to understand methodology, advocate on behalf of the firm and its lawyers, and communicate relevant information to the Firm. Administer research calendars, submissions, client references and lawyer interviews on behalf of the Firm within the U.S., in close coordination with members of the Business Developing team, and provide training, mentoring and advice in all aspects of the legal directory research process.
  
• Track and analyze submissions and identify areas to improve ranking results while optimizing resource allocation. Work with the firm's Communications and Business development teams to develop and implement a comprehensive plan for communicating the Firm's rankings internally and externally.
  
• Negotiate commercial agreements with relevant organizations relating to directories.
  
• Assist team members with writing, reviewing, coordinating or editing a directory submission.
  
• Assist with other marketing and business development or awards initiatives, as needed.
  

TEAM
This position reports directly to Director of Marketing Strategy & Operations, but also works closely with other members of the business team, including but not limited to the wider MKT team, HR, Finance, etc.

KEY REQUIREMENTS

• At least 5 years relevant experience at a legal directory or in a law firm environment
  
• Excellent written and verbal communication skills; strong attention to detail and project management skills Have extensive knowledge of directories, rankings and awards within the legal industry
  
• Strong networking and advocacy skills with aptitude to build relationships with stakeholders both internally and externally
  
• Strong knowledge of MS Word, PowerPoint, Excel
  

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