Marketing Communications Specialist II
Tremco Construction Products Group

Job Info

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JOB DESCRIPTION

Tremco Construction Products Group brings together Tremco CPG Inc.'s Commercial Sealants & Waterproofing and Roofing & Building Maintenance divisions; Tremco Barrier Solutions Inc.; Dryvit, Nudura and Willseal brands; Prebuck LLC; Weatherproofing Technologies, Inc.; Weatherproofing Technologies Canada and PureAir Control Services, Inc. Altogether, Tremco CPG companies operate 21 manufacturing facilities, 6 distribution sites, and 3 R&D/technology sites, and employ more than 2,700 people across North America.

GENERAL PURPOSE OF THE JOB:

The Level II Marketing Communications Specialist (MCS-II) is directly responsible for the coordination of marketing communications projects and support activities and the creation of product marketing materials from concept through copywriting and graphic design. Projects and activities include brochures, sell sheets, website content, advertisements, email campaigns, social media content, presentations, trade show coordination, media relations, and all other sales and marketing materials required to meet marketing goals for assigned product lines. Executes through internal resources and external suppliers.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Create a variety of marketing literature (product brochures, sell sheets, flyers, technical documents, project profiles, etc.), including drafting, editing and proofreading copy; developing design concepts and layouts using graphic design software; routing for approvals and making final revisions.
• Assist with development of items to be placed on the website as well as updates to existing literature.
• Assist with development of trade advertising, preparation of artwork, obtaining approvals and delivery to publications to meet deadlines.
• Assists the Social Media Specialist in the creation of graphics or other content for social posts.
• Assists the Marketing Automation Specialist in the planning and development of content for email campaigns.
• Assists with product launches - developing strategy for the various audiences, messaging, method of distribution and materials for inclusion. Develops news releases and provides media relations assistance as needed.
• Assists with presentation formatting and design.
• Develops marketing materials requested by distributors (ads, flyers, POS).
• Helps plan and execute select trade shows, which may include reserving booth space, booth design, staffing and promotion among other activities. Assists with materials for regional shows including development of tabletop displays.
• Participates in annual communications planning process, including working with business leads and product line managers to articulate marketing objectives based on business goals, identify appropriate tactics to achieve the objectives, execute on the plan, and provide regular progress reports.
• Works with business leads, product line managers and other Marcom team members to develop annual trade advertising plan as well as overall ad themes, messaging and creatives to support marketing and sales goals.
• Responds to Calls for Papers at conferences/trade shows important to our business; and work with others to develop abstracts for submissions.
• Works with Tremco CPG corporate and other RPM companies on day-to-day needs that come up.

EDUCATION REQUIREMENT:

• Bachelor's Degree from four-year college or university with a major in Marketing, English, Journalism, Communications, or related field.

EXPERIENCE REQUIREMENT:

• Two to four years' related experience and/or training such as internships in business, marketing, or technical writing.
• Experience with graphic design tools (good working knowledge of Adobe Creative Suite) for creating a variety of marketing materials: brochures, sell sheets, print or digital advertisements, social media posts, media pitches, press releases, and/or blogs.
• A portfolio of published writing and graphic design projects is required.
• Experience in construction or related industry is preferred but not required.

CERTIFICATES, LICENSES, REGISTRATIONS:

• Certifications in Adobe Creative Suite, content marketing, digital marketing and/or marketing automation are a plus, but not required.

OTHER SKILLS, ABILITIES, AND QUALIFICATIONS:

• Excellent verbal and written communication skills with an ability to write clear and concise copy for a variety of audiences and media - print and digital - using original or innovative techniques or style.
• Demonstrated ability to think strategically and develop compelling marketing pieces and campaigns tailored to target audiences, ensuring alignment with overall business objectives and achieving measurable results.
• An eye for detail and strong proofreading and editing abilities.
• Web content writing proficiency including development of SEO-rich content and effective use of graphics, images, videos and statistics to achieve intended performance targets.
• Good working knowledge of digital marketing strategies for advertising, social media and email with an understanding of analytics.
• Strong research skills to ensure content satisfies audience needs and SEO standards.
• Ability to think creatively and develop new copy and design concepts, graphics and layouts.
• Proficiency with graphic design software including Adobe Creative Suite (InDesign, PhotoShop, Illustrator, Actrobat).
• Solid working knowledge of Microsoft Office including Word, PowerPoint and Excel.
• Ability to respond effectively to sensitive inquiries or complaints.
• Excellent time management and organizational skills.
• Ability to work independently and in team settings and to establish and maintain cooperative working relationships with co-workers.
• Organized and results-oriented, take-charge individual with a strong sense of urgency and an ability to manage multiple priorities and meet deadlines consistently.
• Ability to coordinate with cross-functional teams and utilize internal resources and third parties/vendors for the flawless execution of projects, ensuring that projects are delivered on time, within scope and within budget.
• Ability to collaborate with content marketers as well as the digital team (marketing automation, social media, SEO and digital analytics specialists) to ensure alignment of messaging and performance of content.
• Available for occasional travel for tradeshows and conferences and to jobsites to assist photo/videographer with shoots or interviews.
• Familiarity with print production.

PHYSICAL DEMANDS: Incumbent must be able to stand, walk, sit, use hands, reach, talk, hear, and lift up to 10 lbs.

BENEFITS AND COMPENSATION:

The salary range for applicants in this position generally ranges between $58,500 and $74,000. This range is an estimate, based on potential employee qualifications, operations, needs, and other considerations permitted by law. The Company offers a variety of benefits to its employees, including but not limited to health insurance, paid holidays, paid time off, 401(k) Savings and Trust & Plan with company match, Company Pension Plan, Performance Based Bonus/Commission, and continuing education.

All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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