Field Marketing Specialist
AVI-SPL

Job Info

---

Description

• Play a foundational role in the development and execution of AVI-SPL's field marketing strategy, which includes owned and sponsored virtual and in-person events aimed at driving demand and brand awareness for the company.
• Plan, coordinate, and execute high-impact events, focusing on AVI-SPL produced events, conferences, workshops, and customer meetups.
• Oversee end-to-end event logistics, including venue selection, vendor management, budgets, and timelines.
• Collaborate with various marketing team members to create and execute campaigns driving event attendance through email, social media, digital ads, and targeted outreach.
• Assist sales enablement efforts to create initiatives with the necessary tools, content, processes, and best practices to streamline sales efforts, build pipeline, and support revenue objectives.
• Monitor market trends and activity to implement initiatives to drive measurable results.
• Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.
• Measure success by reporting on leads generated, contribution to sales pipeline, and revenue growth attributed to field marketing programs.
• Participate in quarterly business reviews with local sales manager and marketing lead development team to review lead quality, pipeline, and sales; recommend local marketing approaches to optimize results.
• Travel to event locations and other conferences/tradeshows as needed (Approximately 25% of work time.)
• Other duties assigned as needed.

Skills and Abilities

• Excellent critical thinking and structured problem-solving skills
• Proven expertise in planning and executing events of varying sizes and formats
• Ability to balance multiple tasks with changing priorities
• Ability to work and think independently and meet deadlines
• Strong organizational skills and excellent attention to detail
• Must have clear and professional communication skills (written and oral) both internally and externally
• Ability to juggle multiple projects successfully and prioritize tasks effectively
• Must have effective collaboration and consensus-building skills - ability to work with cross-functional teams including sales leaders, operations, and the marketing team
• Demonstrated customer service focus and client communication skills
• Ability to handle sensitive and confidential information
• Ability to travel as required for event execution

Education and/or Experience

• Bachelor's degree in Marketing, Business Administration, Communications or similar or related field preferred
• 2+ years of B2B marketing experience, ideally working directly with sales teams in relevant markets
• Expertise with Microsoft O365 tools, including Excel and Teams
• Experience with email marketing and social media marketing, including experience creating social media graphics and videos to promote events
• Experience in a global and/or complex matrixed business environment is desirable

---