Digital Marketing Specialist, Web
University of Miami

Job Info

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Current Employees:

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The Digital Marketing Specialist, Web provides leadership in developing and maintaining the Enrollment Management's web environment. Moreover, the incumbent devises solutions and functional tech support across various platforms. An employee in this position is responsible for creating the user experience for our audience by keeping our websites current and branded, developing portals and UX/UI in our CRM, and managing dashboards for internal use.

CORE JOB FUNCTIONS

• Apply user interface/experience principles to design, maintain, and modify the websites and related links and pages to ensure they are easy to understand and navigate.
• Works closely with senior leadership for content relating to the applicant funnel.
• Modify, maintain, and design web content for University's centralized Applicant Portal. Manage content library and all style sheets.
• Maintains a dashboard with analytics from multi-channel marketing campaigns.
• Utilizes Slate Technolutions to create portals and solutions for various populations and events.
• Manages permissions and rules to filter access to pages and certain content in the CRM.
• Ensures web optimization by performing monthly audits of assets, load times, broken links, etc.
• Creates original email templates and web pages in Slate using html, java script, and css.
• Serves as primary source for department users for the coordination of websites, portals, and interactive components.
• Establishes and continuously assesses the effectiveness of the websites within the unit and compliance with University policies and procedures. Ensures teammates are trained within the function and on University policy and procedures.
• Support creative team in Slate campaign strategies. Provide design recommendations based on message and audience. Continuously refresh branding based on brand guidelines and industry trends.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

MINIMUM QUALIFICATIONS

Education:

Bachelor's Degree in Computer Science, UX Design, Communications, or related field required.

Experience:

At least three years of experience in design/marketing environment with a significant focus on Web projects and Web programming. Any relevant education, certifications and/or work experience may be considered.

Knowledge, Skills and Attitudes:

• Advanced Knowledge of Slate Technolutions preferred.
  
• Ability to direct, manage, implement, and evaluate departmental web operations.
  
• Ability to establish department goals, and objectives that support the strategic plan.
  
• Ability to effectively plan, organize, and lead projects.
  
• Ability to work well with others.
  
• Ability to work independently and meet deadlines.
  

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:
Full time

Employee Type:
Staff

Pay Grade:
A7

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