Brand Manager
Roth Staffing Companies

Job Info

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Hybrid: 3 Days Onsite/2 Days WFH - Office in RINO District - Must Reside in Denver Metro Area

Compensation: $80K-$90K Annual Salary (DOE)

Benefits: Medical, Dental, Vision, 401K, & Unlimited PTO

Must Have: 2-3 years of Amazon Advertising (paid search or display) and hands-on experience managing Amazon sellers or vendor central (Walmart (WFS) & Target experience is a plus)

What You'll Do Here:

• You will be responsible for building and maintaining strong relationships with all of your brand partners and will embody our company's vision of providing an outstanding quality of service to all of the brands we have the privilege to serve.
• BM's will have and continually build a strong analytic foundation and will have in-depth knowledge of your brand partners P&L's to identify and evaluate key business issues and growth opportunities for clients. As a BM you will possess full ownership of your brands P&L's and drive ideas and innovation on how to improve their marketplace profit.
• You will be responsible for driving and proactively looking at your brand partners performance on a daily basis. You will work to interpret all market data to take advantage of opportunities and minimize adverse trends, and identify data driven demand signals to generate business growth in areas for both on and off marketplace opportunities.
• BM's will work cross functionally with internal teams and drive the creation of detailed, data backed briefs (around consumer insights, pricing, forecasting, promotions, P&L's, operations, sales, marketing/advertising and creative) to deliver a clear vision for the future of your brand partners business(es)
• Work closely with the project management team and ABMs to drive client deliverables from the planning stages to execution and final assessment to achieve your partners objectives and goals.
• Create, monitor and optimize annual growth plans to exceed sales and profitability goals for your portfolio of brands and work with ABM's to train and collaborate on projects.
• Perform ongoing analysis of the brands performance, competitors and category to identify opportunities to accelerate the growth of your brand partners.
• Demonstrate fluency and a deep understanding of the e-commerce flywheel as it relates t o Amazon, Walmart, Shopify, and D2C sites.
• Work with brand partners to fully understand their entire marketing and channel mix. Work closely with the VP, Strategy & Client Services to review all elements of your partners business(es) which include pricing strategy, active sku management, category management, merchandising strategy, advertising channels and performance trends, and ongoing innovative and strategic recommendations.
• Have an in-depth understanding of the competitive landscape of our brand partners categories and have the ability to translate the implications of their business to key stakeholders and work with ABM's to pull insights and action items.
• Brand Managers are responsible for planning, execution and conducting various business initiatives for our clients that include innovation, developing strategic roadmaps, consumer acquisition trends, annual marketing plans, etc.
• Work closely with the VP, Strategy & Client Services and the ABM to develop business objectives and marketing plans for assigned partners/categories, reflecting overall on how marketplaces impact our partners entire business, and execute on plans to deliver against our partners goals and objectives.
• Drive the development of partner media plans, insertion orders, planning documents, project, troubleshooting and budget trackers, and keep all trackers and flowcharts and brand documents up to date.
• Have a strong understanding of full funnel advertising channels and retail media. As well as what levers need to be pulled to grow your brand p

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